TOPIC

IDENTITY

6 notes filed under this topic, newest first.

Life After Third-Party Cookies: Evaluating Alternative ID Solutions for Publishers

11 MIN READ → Aug 3, 2026

First-Party Data Strategy: Moving from Platform Reliance to Data Independence

12 MIN READ → Jun 3, 2026

Leveraging Audience Segmentation to Secure High-Paying Direct Deals

12 MIN READ → May 23, 2026

The Role of Identity Modules in Prebid 9.0 and Beyond

12 MIN READ → Feb 17, 2026

Building a Data Clean Room: Is It Worth It for Mid-Market Publishers?

12 MIN READ → Nov 25, 2025

Unified ID 2.0 vs. RampID: Which Identity Framework Fits Your Ad Stack?

12 MIN READ →