VIDEO ADVERTISING

The pod, filled before playback.

In-stream, out-stream and CTV video, delivered as VAST 2.6 to 4.3. Client side when the player wants control, stitched server side when playback has to be seamless. Either way, the pod fills and completion gets measured.

VAST 2.6 / 3.0 / 4.2 SSAI + CSAI 6 / 15 / 30s VCR per tag
01 TWO MODES, ONE TAG FAMILY

Choose where the ad gets assembled.

CLIENT SIDE / CSAI

The player asks, the player renders

VAST tags fire at the break and the player renders each creative. Full client-side event tracking, widest compatibility, one request per slot at the moment it matters.

  • Direct VAST 2.6 to 4.3 responses
  • XML or JS wrapped
  • Quartile + click tracking in-console
SERVER SIDE / SSAI

Stitched before the stream ships

Ads are baked into the manifest ahead of playback. No calls at the break, no spinner, broadcast-grade continuity across web, app and television.

  • Pods assembled per session
  • Ad-blocker resilient
  • Preferred for CTV and live content
02 DISCIPLINE

Engineered for completion, not served for impressions.

  1. STEP 01

    Choose the surfaces

    In-stream for content, out-stream for editorial, interstitial for transitions, CTV for the living room. Each has its own floor and its own buyer pool.

    WEB / APP / CTV
  2. STEP 02

    Match the context

    Duration and player constraints ride along in the bid request, so a 6s slot never gets offered a 30s creative.

    6 / 15 / 30s
  3. STEP 03

    Optimize completion

    Bids are judged by expected value against completion odds per placement, not by raw CPM. Slots that people actually watch, clear higher.

    VCR-WEIGHTED
  4. STEP 04

    One reporting pipe

    Starts, quartiles, completions and clicks land in the console per tag, refreshed every ten minutes, alongside the display numbers.

    10 MIN
03 QUESTIONS

Video FAQ.

No. Out-stream formats play inside display slots when they are in view, no content library required. In-stream slots need a player; out-stream does not.

Standard VAST-wrapped MP4 or HLS at 16:9, in 6, 15 or 30 second durations. Your team ships creatives; the pod logic handles version selection and sequencing.

CPM, ranked by expected value the same way display is: bid times calibrated likelihood of the outcome. Video typically clears several multiples above display on the same page, and the console shows both, side by side, every ten minutes.

Video pays the rent. Fill the pod properly.

Send the domains, we will tell you which slots earn in-stream and which should stay out-stream.