One auction, every buyer, zero mystery.
The SSP is the heart of the network: each impression runs once, in a unified auction where Google AdX demand via MCM, Prebid demand, OpenRTB 2.6 seats and direct campaigns all see the same rules and the same floor.
Connect, auction, report, settle.
Connect
Placements mapped, sellers.json and app-ads.txt verified, floors drafted from observed clears.
Auction
Every qualified buyer sees the same impression, the same rules, the same floor. Highest expected value renders.
Report
Revenue, CPM and fill per placement, per buyer, per country, in the console before the coffee cools.
Settle
One invoice, matched to the console. Net 30, every cycle.
What the platform does while you sleep.
Dynamic floors
Reserve prices per placement, derived from observed clearing prices and revisited as seasons and buyer budgets move. Floors protect value; they do not gatekeep it.
Deal infrastructure
Private marketplace and programmatic guaranteed lines alongside open competition, with the same reporting granularity on every deal ID.
AdX via MCM
Google Ad Exchange demand brought in through Multiple Customer Management, run alongside everything else instead of above it.
Curation on top
Open market demand is admitted only above the floor. The ranking weighs price against calibrated outcome likelihood, so junk bids lose honestly.
SSP FAQ.
The SSP is the engine the publisher stack runs on. Publishers use it through the managed stack, larger operations can plug their own Prebid setup into it, and demand partners reach it through OpenRTB seats.
Per-placement, per-buyer, per-country and per-device revenue, CPM, fill and requests, refreshed every ten minutes, with full video detail on VAST tags. Nothing sampled, nothing delayed to month end.
Net 30 from month close, every cycle, on a single invoice reconciled to the console.
Supply deserves a fair auction.
Bring the placements, we will bring every buyer that deserves to see them.